I keep up on the trends in media production. What I find really amazing is how things like the iPhone4 and iPad are making seriously professional grade work possible for anyone. Even the true professionals. I cannot imagine what it would have cost to make the “Nancy Lee” video for Vintage Trouble five to ten years ago just due to the equipment. This was shot on an iPhone4 for the raw footage. Then one of the iPhones was stolen and recovered due to Find my iPhone. You can read that story on their blog post.
I know people in the entertainment industry and in the industries around it. A lot of them really do not see that this sort of technology is shifting things back into the hands of the independent creators. A number of people ask me about iPad, iPhone etc. I ask one question first. “Do you have kids?” And if the answer is yes, then my immediate answer is “Yes get one. Especially, if they are the least bit creative.” I tell them it is a disservice to your kids not to introduce them to current technology like this. It inspires their creativity and frankly it is how things are heading.
What about the argument iPad is just for consumption? My answer to that is two fold. First, how can you possibly understand how to create if you do not see how people are consuming the final results? You have to understand the medium to best use it to create. Second, seriously can you look at the video for “Nancy Lee” and others like it shot with an iPhone and sites like HandHeldHollywood
and see limitations rather than possibilities? Just look at The Cube from Teradek
to see how iPad is influencing normal production sets. I have said from the moment I first got my iPad that it would change movie production with dailies and scripts.
PS I loved Vintage Trouble’s sound so much I picked up the album , The Bomb Shelter Sessions
, over on iTunes. So yes making creative works like the video and putting it on YouTube can result in fan/customers.