Trading Privacy for Services

I spotted an article today on a new service for anonymizing your phone number. It lets people you call you while to keeping your number private.  The article is “Anonymize your phone number with LetsCall.Me” over at CNet by Josh Lowensohn  The service lets you hand out a web link and folks can input their number on that page.  The service then connects them to you without them ever knowing your number.  So I have to wonder, where is the hook?  How do they intend to make money?  Every web service is about eventually making money, even indirectly.  It has to be or what is the point?

I actually read the terms of use from LetsCall.Me and find this section curious.

You also grant to LetsCall.Me the right to use your name in connection with the submitted materials and other information as well as in connection with all advertising, marketing and promotional material related thereto. You agree that you shall have no recourse against LetsCall.Me for any alleged or actual infringement or misappropriation of any proprietary right in your communications to LetsCall.Me.

Could this mean your name, number etc are eligible to be sold on a marketing list?  Keep in mind I am NOT saying they ARE doing or WILL do this.  Just that the language makes me think they COULD. I also will say I am not a lawyer.  So best ask yours if in doubt.

The trade off might suit your needs.  I know I am a Google GrandCentral user.  But that service is not open to new subscribers so maybe what LetsCall.Me offers would work for you.  Just consider the implications of any terms of use for any service when handing out information you are intending to protect.

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